The Future of The Wick
Our Vision, Mission, Objectives & Tactics

What’s important to us as a club?
– Our vision for the future is to demonstrate that cricket can
be played at the highest level whilst respecting the Wick’s
Values

What are we about as a club?
– Our mission is to be a thriving, diverse and friendly
community built on a love of competitive cricket

What does success look like?
– Our objective is to become and remain a Division 2 club
built on home grown, bottom-up talent and done in the
Wick Way

The Future of The Wick
Our Strategies
1. Building Competitiveness
 Our tactics:
– Create a clear player development pathway - from Juniors upwards
– Establish a Juniors academy for most talented players
– Improve standard of coaching for every level
– Improve standard and quality of pitches – research options for grounds maintenance
– Provide more support for non-cricketing managers – establish Senior team buddy system?
– Pavilion re-development – satisfy ECB regulations
 Our dashboard measures:
– Win ratio targets for each team
– League table standings – targets and actuals
– Player recruitment and retention numbers – x% increase year on year
– Pitch reports?

2. Building Community
 Our tactics:
– Create shadow board integrating Colts and seniors
– Partner with other sports: define “cricket club or sports club” direction
– Establish school outreach programme for player recruitment - x% increase in players year on
year
– Integrated cross-club communications and raise profile of external communication
– Strengthen girls / women’s cricket
– Integrate Colts parents socially throughout the season and off season
– Create a succession plan for key roles
 Our dashboard measures:
– Gender balance, age split on membership and committee functions
– Membership numbers growth
– Social media followers
– Social event attendance

3. Building Commercialism
 Our tactics:
– Create events team
– Exploit pavilion hire on and off-season
– Investigate local commercial sponsorships
– Research funding options for re-development
– Profile parents for engagement / sponsorship
– Create Head of Fundraising?
 Our dashboard measures:
– Profitability targets – x% growth year on year
– Event revenues
– Fundraising targets
– Hire revenues